Three decades of building, not just advising.

Founder Credential

Founder and lead writer of what became South Africa's largest B2B healthcare advertising agency - from a standing start to market leadership in five years. Since then: national telecoms strategy, government broadband rollout, and marketing leadership for a division of one of South Africa's major professional services firms.

Career Timeline

The Agency Years - Founded and built a market-leading B2B healthcare advertising agency in South Africa.

Consulting & Freelance - Strategy, communications, and copywriting across telecoms, engineering, IT, and financial services, in Africa, the Middle East, and beyond.

BSO (BDO South Africa) - Five years as Head of Marketing, building and personally executing the full marketing plan and communication strategy end to end.

Today - The Ideas Factory - The Ideas Factory, relaunched as a network.

Selected Work

• National broadband and telecommunications strategy work across Africa, including regional operators and government-backed initiatives
• Business model design and go-to-market strategy for start-up telecoms and financial-inclusion ventures
• Communication and fundraising strategy for major healthcare foundations and awareness campaigns
• Business analysis and marketing for healthcare claims and payments infrastructure