We’ve built this before.
Not a new idea dressed up, but the return of one, built the way it should have been the first time.
The Ideas Factory isn’t a new idea dressed up, it’s the return of one. Years ago, as founder and lead writer, I built what became South Africa’s largest B2B healthcare advertising agency, taking it from a standing start to market leadership within five years.
Since then, I’ve led national strategy and communications work across technology, engineering, financial services, and healthcare, including five years as Head of Marketing for BSO, the services division of BDO South Africa, where I built and personally executed the marketing plan and communication strategy end to end.
I’ve also been very successful in fundraising, both philanthropic and commercial, raising Rands and Dollars, designing strategic projects and initiatives that deliver sustainable funding for NGOs, NPOs and non-commercial institutions.
Now The Ideas Factory is back, built the way it should have been the first time: not as one person doing everything, but as a network of senior specialists who bring depth exactly where a business needs it.
I believe the timing is perfect. The world economy is floundering. Values and life in general is out of control as we lose touch with basics of humanity. Businesses are fed up with all the acronyms and algorithms that dictate business behaviour. AI is disrupting everything.
So here is the new Ideas Factory. A combination of proven expertise and creative intuition as oversight, with AI and technology deployment to underpin the disruptive solutions and deliver real value that every business needs.
What “Make Ideas Matter” actually means
Research. Think. Innovate. Do.
Anyone can have an idea. Few ideas are relevant enough to matter. We apply analysis, psychology, and creativity in planning and action, to find the idea that’s right for your business, not just the one that’s most interesting to us. Good is common. Relevant is rare. That’s the standard behind every strategy, every plan, and every piece of work we produce.
Who is behind our promise?
A network of senior sector specialists, the Guild, deployed through a single lead advisor.
Have a business problem worth solving properly?
The first conversation costs you nothing, and you’ll walk away with at least one idea you can use.
Book a free strategy session