How do you turn a marketing plan into results?
A communication strategy turns your marketing plan into action across every channel and every provider you brief.
A communication strategy turns your marketing plan into action: the promotional mix, the message, the timing, and the consistency that holds a campaign together across every channel and every provider you brief.
By sector, we build marketing strategy and plans, communication strategy, and the tactics, actions and tools to execute them.
Why it works
- Plan to action: We convert marketing plans into a working promotional and media mix, not a document that sits in a drawer.
- The critical P’s: Product, price, place, promotion (the marketing 7Ps) pressure-tested inside the business plan.
- Perception to behaviour: We map current versus desired audience perception and behaviour, then close the gap.
- Integrated and phased: A full promotions mix (above, below and through the line) that is integrated and phased, not scattered.
- Measured: Timing, budget and measurement built in from the start.
Marketing (the P’s)
The critical P’s in the business plan.
- Market and competitor analysis, target audience insight, product and USP positioning, channel and pricing strategy, positioning, SWOT and GAP analysis, promotion strategy, budget and phasing.
(USP means unique selling proposition; SWOT means strengths, weaknesses, opportunities, threats; GAP analysis compares where you are with where you want to be.)
Communication strategy and campaign planning
A communication strategy turns your marketing plan into action across every channel and every provider you brief. Content meets the target.
- Market, product, and audience analysis.
- Current versus desired audience perception and behaviour.
- Full promotions mix, above, below and through the line, integrated and phased.
- Tone of voice and creative direction.
- Timing, budget, and measurement.
No charge for the first meeting. Even if we do not end up working together, you will leave with ideas you can use.
Where can we help?
- Need specialist copy for sectors most writers will not touch? Copywriting services
- Stuck with the wrong look and feel, or just do not like your logo and layouts? Graphic design services
- Not sure how much, where, or how to spend your marketing budget? Media services
- Struggling with suppliers who do not understand your business? Specialist sector marketing services
- Things taking too long, costing too much, or just not hitting the spot? Ask about our automated tool suites
Frequently asked questions
What is the difference between a marketing strategy and a communication strategy?
The marketing strategy decides what to sell, to whom, at what price and through which channels. The communication strategy turns that into action: the message, the media mix, the timing and the consistency that make it land.
Do you execute campaigns, or just plan them?
Both. We set the strategy and, through the Guild, bring in the copywriting, design, media and specialist skills to execute and measure it.
Can you work alongside our existing agencies?
Yes. We often provide the strategy and oversight that keeps multiple providers pulling in the same direction.
How do you measure success?
We agree the measures up front, tied to commercial outcomes, and build timing, budget and measurement into the plan from day one.
Is the first meeting really free?
Yes. The first conversation costs you nothing, and you will leave with at least one idea you can use.
Related: Campaign development, Business and financial strategy, Noleen Thompson, Tepsii T. and the Track Record.
Have a marketing plan that is not turning into results?
Book a free strategy session and we will turn the plan into a working promotional mix.
Book a free strategy session