This Privacy Policy explains how The Ideas Factory collects, uses, and protects your personal information, in line with the Protection of Personal Information Act, 2013 (POPIA) of South Africa. By using this website or contacting us, you agree to the practices described below.

Who we are

The Ideas Factory (“we”, “us”, “our”) is a South African strategy and communications consultancy. For any privacy questions, contact us at info@theideasfactory.co.za or +27 82 376 7478.

What information we collect

• Information you give us directly, such as your name, email address, phone number, company, and the details of your enquiry or application, when you complete a form or email us.
• Basic technical information collected automatically, such as your IP address, browser type, and how you use the site, through cookies and similar technologies.

How we use your information

• To respond to your enquiry and provide the information or services you request.
• To consider applications to join the Guild.
• To send you our newsletter, if you have opted in. You can unsubscribe at any time.
• To improve our website and understand how visitors use it.

We will only use your personal information for the purpose for which you provided it, or for a directly related purpose.

Lawful basis and consent

We process your personal information on the basis of your consent, to fulfil a request or contract with you, or where we have a legitimate interest that does not override your rights. You may withdraw your consent at any time by contacting us.

Sharing your information

We do not sell your personal information. We may share it with trusted service providers who help us operate the website and communicate with you (for example, hosting or email providers), and only to the extent needed to perform those services. We may also disclose information where required by law.

How long we keep it

We keep your personal information only for as long as necessary to fulfil the purpose it was collected for, or as required by law, after which it is securely deleted or anonymised.

How we protect it

We take reasonable technical and organisational measures to protect your personal information against loss, unauthorised access, and misuse.

Your rights under POPIA

• Ask what personal information we hold about you and request a copy.
• Ask us to correct or update information that is inaccurate.
• Ask us to delete your information, subject to any legal retention requirements.
• Object to the processing of your information or withdraw consent.
• Lodge a complaint with the Information Regulator (South Africa).

To exercise any of these rights, email us at info@theideasfactory.co.za.

Cookies

Our website uses cookies to function properly and to help us understand how it is used. You can control cookies through your browser settings; disabling them may affect how the site works.

Changes to this policy

We may update this Privacy Policy from time to time. The latest version will always be published on this page.

Information Officer contact: info@theideasfactory.co.za