Key insights
- You get senior copywriting without a full time salary or a full agency retainer. Contract or project by project, your choice.
- The engagement flexes to fit you. Short, medium or long term, working with our team or slotting into yours.
- The standard does not move with the price. We set it high and never compromise on quality.
- A typical project starts with a proper conversation about the brief, deadlines and budget. No surprises, no scope creep.
- Competitive rates are a positioning choice, not a discount on quality. You are buying decades of judgement, not just hours.
What does “killer copywriting at competitive rates” actually mean?
It means senior level writing and thinking, priced so a small or medium business can afford it, without the overhead of a permanent hire or a fat agency retainer. You pay for the work you need, when you need it, and the quality stays high whether the job is one landing page or a full campaign.
Most businesses that need excellent copy cannot justify a full time marketing writer on the payroll. So their product and their offering stay faceless, which quietly costs them sales. The Ideas Factory exists in that gap. You get a seasoned writer and strategist on tap, on your terms.
How do the engagement models work?
You choose the shape of the relationship, and it can change as your needs change. There are three common ways to work with us.
- Short, medium or long term contract. Ideal when you have a steady flow of work or a campaign that runs over months.
- Project by project. Ideal when you have a defined piece of work, a website, a set of articles, a pitch, and a clear deliverable.
- Alongside your agency or internal team. We are equally happy working with our own copywriters and designers, collaborating with an agency creative director or art director, or joining a larger team of analysts, developers and project managers.
Whichever model you pick, the working standard is the same. We never compromise on quality, and we treat your deadline as ours.
What will you discover working with us?
Range, judgement and a genuinely easy working relationship. When you brief our copywriters, you get more than someone who can turn a phrase.
- Conceptual thinking, not just tidy sentences
- Both long form and short form copy, handled with equal care
- A flexible, versatile attitude to briefs that shift
- The ability to build rapport quickly, with you and with your audience
- Fast learning, so a new sector is a challenge rather than an excuse
- A sense of fun, because it shows in the work
How does a typical project run?
It starts with a conversation, because a good brief is worth an hour of anyone’s time. We discuss the brief face to face or over a call, then agree the deadline, the budget, any source material and, where it helps, milestones for delivery. From there you get drafts, revisions and a finished piece that does the job it was hired to do.
On rates, we keep things straightforward and competitive, and we quote the specific piece of work rather than hiding behind vague day rates. Larger deliverables such as full campaigns, business plans or marketing plans are scoped individually so you know exactly what you are paying for and why. Contact us for rates. My honest advice is to start with a real brief and a real conversation. That tells us both far more than a price list ever could.
There is a bigger point behind the pricing. This is not cheap copy. It is senior copy at a fair price, which is a very different thing. You are buying the judgement that stops you wasting money on communication that does not land. Good is common and often forgettable. Relevant is rare, and relevant is what makes the difference to your results.
Tell us what you are trying to achieve. Book a free strategy session with The Ideas Factory, or send us a brief and we will come back with ideas you can use, whether or not we end up working together.
Common questions
How much does copywriting cost at The Ideas Factory?
It depends on the brief. We price the specific piece of work rather than a blanket day rate, and we keep our rates competitive for senior level writing. The best way to get a real figure is to send us a brief.
Can I hire you for one project rather than a retainer?
Yes. We work project by project as well as on short, medium and long term contracts. You choose the model that suits your workload and budget.
Do you only write, or can you help with strategy too?
Both. Alongside copywriting we offer business and marketing consulting, so the words sit on top of a sound strategy rather than floating on their own.
Will I work with a junior once the project starts?
No. You work with senior people. That is the whole point of the model, expert input exactly where you need it, without paying for a full agency roster.