16th September 2026
Positioning: how differentiation and a real USP win business
What is a USP and why does it win business? A plain guide to positioning and differentiation, and what to do when your product has no…
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12th September 2026
Killer copywriting at competitive rates
Senior copywriting and business consulting at competitive rates. Contract or project by project, direct or with your agency. Send us a brief.
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8th September 2026
Expert copywriting for the pharmaceutical, health and medical sectors
Specialist medical and pharma copywriting built on decades in healthcare marketing. Compliant, credible and creative writing for regulated markets.
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1st September 2026
What makes a great copywriter?
What separates a genuinely great B2B copywriter from an average one? Analysis, research, judgement, discipline and the talent to communicate relevant creativity. Make ideas matter with…
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